An Article's Review About Exploring the key success factors: A case study of a digital marketplace platform for Brazilian small farmers
Title : Exploring the key success factors: A case study of a digital marketplace platform for Brazilian small farmers Writer : Gladys Milena Berns Carvalho do Prado, Elizabete,Catapan,Cinthya Mônica da Silva Zanuzzi, Florinda Matos, and Paulo Maurício Selig Articles’s link: https://www.sciencedirect.com/science/article/pii/S1877050924000164 Resumer : Naufal Ihsan Awari Background discusses the challenges faced by commercialization platforms, particularly the high failure rate within the first three years of operation. It aims to identify and describe the key success factors of a commercialization platform in Brazil that connects small rural producers with end consumers. The study references previous research that emphasizes the importance of understanding market dynamics and the necessity for adequate strategies and resources for startup success. Problem...