An Article's Review About Exploring the key success factors: A case study of a digital marketplace platform for Brazilian small farmers
Title
: Exploring the key success factors: A case study
of a digital marketplace platform for Brazilian small farmers
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Writer : Gladys Milena Berns Carvalho do Prado, Elizabete,Catapan,Cinthya
Mônica da Silva Zanuzzi, Florinda Matos, and Paulo Maurício Selig
Articles’s
link: https://www.sciencedirect.com/science/article/pii/S1877050924000164
Resumer
: Naufal Ihsan Awari
Background
discusses the challenges faced by commercialization
platforms, particularly the high failure rate within the first three years of
operation. It aims to identify and describe the key success factors of a
commercialization platform in Brazil that connects small rural producers with
end consumers. The study references previous research that emphasizes the
importance of understanding market dynamics and the necessity for adequate
strategies and resources for startup success.
Problem
The
problem addressed in the article revolves
around the challenges faced by commercialization platforms, particularly the
high failure rate within the first three years of operation. The study aims to
identify and describe the key success factors for a commercialization platform
in Brazil that connects small rural producers with end consumers, highlighting
the need for adequate strategies and resources for startup success.
Research Purpose
To identify and describe the key
success factors of a commercialization platform in Brazil that directly
connects small rural producers with their end consumers. Additionally, it aims
to provide useful information for startups interested in implementing similar
projects.
Research Object
The SUMÁ platform, a Brazilian
commercialization platform that connects small rural producers with consumer
markets. The study focuses on identifying and describing the key success
factors that contribute to the platform's effectiveness and sustainability.
Result
The
SUMÁ platform has effectively utilized resources, maintained a strong market orientation,
and built relationships with investors and partners. The study identifies 24
key success factors categorized into three groups: market opportunities,
entrepreneurial team, and resources. While financial resources are deemed
essential, the management of knowledge and intangible assets is highlighted as
crucial for long-term sustainability. The analysis also notes challenges such
as a lack of startup experience among founders and increased competition in the
market. Overall, the findings emphasize the importance of adaptability,
innovation, and strategic decision-making for the platform's longevity and
success.
Conclusion
The
article emphasizes the importance of understanding market dynamics, securing
financial resources, and fostering a resilient entrepreneurial team as critical
success factors for the SUMÁ platform. The study highlights that while
financial resources are essential, the management of knowledge and intangible
assets is crucial for long-term sustainability. Additionally, it points out the
challenges faced by the platform, such as a lack of startup experience among
founders and increased competition. The findings suggest that adaptability,
innovation, and strategic decision-making are vital for ensuring the platform's
longevity and success. Future research is encouraged to explore risk mitigation
strategies and broader case studies to further enhance understanding in this
area.
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