An Article's Review About Exploring the key success factors: A case study of a digital marketplace platform for Brazilian small farmers

 


Title                : Exploring the key success factors: A case study of a digital marketplace platform for Brazilian small farmers




Writer : Gladys Milena Berns Carvalho do Prado, Elizabete,Catapan,Cinthya Mônica da Silva Zanuzzi, Florinda Matos, and Paulo Maurício Selig

Articles’s link: https://www.sciencedirect.com/science/article/pii/S1877050924000164

Resumer : Naufal Ihsan Awari

 

 

Background

discusses the challenges faced by commercialization platforms, particularly the high failure rate within the first three years of operation. It aims to identify and describe the key success factors of a commercialization platform in Brazil that connects small rural producers with end consumers. The study references previous research that emphasizes the importance of understanding market dynamics and the necessity for adequate strategies and resources for startup success.

 

Problem

The problem addressed in the article revolves around the challenges faced by commercialization platforms, particularly the high failure rate within the first three years of operation. The study aims to identify and describe the key success factors for a commercialization platform in Brazil that connects small rural producers with end consumers, highlighting the need for adequate strategies and resources for startup success.

 

Research Purpose

To identify and describe the key success factors of a commercialization platform in Brazil that directly connects small rural producers with their end consumers. Additionally, it aims to provide useful information for startups interested in implementing similar projects.

 

Research Object

The SUMÁ platform, a Brazilian commercialization platform that connects small rural producers with consumer markets. The study focuses on identifying and describing the key success factors that contribute to the platform's effectiveness and sustainability.

 

Result

The SUMÁ platform has effectively utilized resources, maintained a strong market orientation, and built relationships with investors and partners. The study identifies 24 key success factors categorized into three groups: market opportunities, entrepreneurial team, and resources. While financial resources are deemed essential, the management of knowledge and intangible assets is highlighted as crucial for long-term sustainability. The analysis also notes challenges such as a lack of startup experience among founders and increased competition in the market. Overall, the findings emphasize the importance of adaptability, innovation, and strategic decision-making for the platform's longevity and success.

 

Conclusion

The article emphasizes the importance of understanding market dynamics, securing financial resources, and fostering a resilient entrepreneurial team as critical success factors for the SUMÁ platform. The study highlights that while financial resources are essential, the management of knowledge and intangible assets is crucial for long-term sustainability. Additionally, it points out the challenges faced by the platform, such as a lack of startup experience among founders and increased competition. The findings suggest that adaptability, innovation, and strategic decision-making are vital for ensuring the platform's longevity and success. Future research is encouraged to explore risk mitigation strategies and broader case studies to further enhance understanding in this area.

 

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